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Performance Marketing
Performance Marketing is a dynamic approach in online advertising where advertisers pay marketing entities based on pre-defined actions such as clicks, conversions, or sales, emphasizing a results-driven strategy that allows for precise measurement and optimization of campaigns to ensure a positive return on investment.
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Performance Marketing encompasses various strategies and tactics aimed at achieving measurable results
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​Cost Per Click (CPC): Advertisers pay each time their ad is clicked.
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Cost Per Acquisition (CPA): Advertisers pay for each conversion or sale.
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Cost Per Lead (CPL): Advertisers pay for each lead generated, typically an email sign-up or a demo request.
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Return on Ad Spend (ROAS): The revenue generated by an ad relative to the amount spent on it.
Affiliate Marketing
Affiliate marketing rewards individuals for driving traffic or sales to businesses. Affiliates earn commissions for successful referrals, benefiting both parties through shared revenue opportunities.
Native Advertising
Native advertising seamlessly integrates paid content with the platform's design, offering a non-disruptive and engaging user experience.
Search Engine Marketing (SEM)
Search Engine Marketing (SEM) boosts website visibility through paid ads and optimization for higher search engine rankings, driving targeted traffic and enhancing brand exposure.
Email Marketing
Email marketing involves sending commercial messages via email to promote products, engage with customers, and drive conversions.
Social Media Advertising
Social media advertising promotes products or services through paid campaigns on platforms like Facebook and Instagram, targeting specific audiences to increase brand visibility, drive traffic, and boost sales.
Influencer Marketing
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